imagine how you want to be perceived.
immerse yourself in your message.
inspire action from your audience.
Dealing with news media is not easy or natural, in fact it can be downright scary and intimidating. But we need the news media, and i-Media Strategies knows news media.
When you step in front of a broadcaster’s camera and microphone, you are standing on that large stadium stage in front of your potential customers.
The problem is, you can’t see all of those people. All you see is a camera and lens staring back at you and a reporter you probably don’t know asking you to talk fast because they are in hurry.
Your unconscious body language, your nerves, and your personal style all can get in the way of the message you are trying to deliver, assuming you know exactly what that message is in the first place. To be successful we must engage the audience on the other side of the camera lens, the audience you can’t see, using a finely honed message meant just for them.
Few of us are blessed with the natural skills needed to be persuasive, authentic, even inspiring, in front of a camera and reporter. Great media messaging and communication must be learned.
We teach you how to leverage your expertise and your personal style in order to achieve the best outcome possible, whether that’s great promotion for your business or a powerful defense when you are attacked.
We use a stair-step approach to media training — identifying and building upon each client’s own unique message and skills. Our job is to remove the roadblocks between you, the media and your audience.