Category: Uncategorized

Can’t get news media coverage for your organization? This is why.

You’ve heard the saying “Everybody’s got a story.” Well it’s true- it’s just that some stories are better than others. What’s yours? We can probably all agree that when it comes to promoting your organization — nonprofits and small businesses in particular — getting on the news is important. There is no more cost-effective way to reach a lot […]

The one secret every non-profit marketer needs to know

If I told you the most successful nonprofit marketing medium available is also free, what would you do? You might be willing to invest a little time learning about it, right? Marketing is hard, I know, and it can be expensive. It’s especially difficult for nonprofit organizations rightly focused on good outcomes for their clients, […]

Crisis communication planning starts now

There is no shame in asking for help, especially when you or your organization starts running into trouble. In crisis, organizations need an experienced communicator if for no other reason than to give unbiased advice. Crisis planning Of course the time to think about how you will respond to a crisis is not while you are in […]

The news media secret every business should know

Not long ago I sat in on a few nonprofit marketing workshops as a news media panelist. I got the usual questions from the marketing folks attending — how do we get the newsroom to actually read our press release? How to we get information to a reporter? Why won’t the news media come to […]